Getting to work with Utopic developing the look for this piece was a freeing creative experience. Given free rein t develop a style that was hi-tech, but existed in our current world, not an future tech yet to be invented. Zekelman wanted to show their state of the art facilities without making them look like a fantasy, while simultaneously nodding to their unique hexagonal packaging. 

Graphics designed in Adobe Illustrator, footage tracked with Cinema4D and After Effects.
Agency and Creative: Utopic LLC
Client: Zekelman Industries
Design and Animation: Mike Pindara (@Arcane_Motion)
Editoral and Finishing: Utopic Post (
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