NHL27 Social Toolkit

EA Vancouver's in-game broadcast package set the tone for NHL 27, and the motion toolkit had to carry that same arena atmosphere into everything the marketing team touched. I built the full kit off that design system: an animated logo anchored on a puck slam, endslates, title callouts, footage wipes, and looping backgrounds, all rigged so the team could run them across every format on their own. Landing the logo took real exploration, and the Vancouver crew pushed on it in the best way, chasing the feeling of a ref's POV at a faceoff until the puck hit exactly right.