Bic collaboration with "the Marvels"
BIC pens and pencils have been around long enough to be considered iconic, but for this campaign alongside Marvel Studios’ ‘The Marvels,’ they needed to feel downright super-heroic. Each writing utensil got its own motion language and personality, pairing the product directly with a hero from the film. Humble office supplies, elevated
Roles: 3D Materials, Animation, Lighting and Compositing, 2D Design and Animation
Credits
Client | Bic + Marvel Studios
Creative | Utopic Post
Exec. Producer | Lauren Gray
Editor | Suzie Moore
