Stripping designs down to what's important. That's the new take on these tags for Ace Hardware's spring promos. Nothing I enjoyed more than getting to focus on product lighting and some simple camera moves. I was responsible for rebuilding materials in C4D and Arnold, animation, lighting, rendering, and compositing.
Agency: OKRP | Creative: Almost Gold
Creative Director: Linas Jodwalis | Executive Producer: Paul Kline
Design and Animation: Mike Pindara (@Arcane_Motion)