Stripping designs down to what's important. That's the new take on these tags for Ace Hardware's spring promos. Nothing I enjoyed more than getting to focus on product lighting and some simple camera moves. I was responsible for rebuilding materials in C4D and Arnold, animation, lighting, rendering, and compositing.
Agency: OKRP    |    Creative: Almost Gold
Creative Director: Linas Jodwalis    |    Executive Producer: Paul Kline
Design and Animation: Mike Pindara (@Arcane_Motion)

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